How To Develop A Unique Brand Name In A Global Marketplace And Protect It A helpful How-to-Guide on developing a unique brand name and conducting trademark searches.

As a marketer, I know just how important it is to choose the right name for a company or product. It needs to be easy to spell and pronounce (in various languages if you’re going international). If possible, it should have some positive connotations (definitely no negative ones) that can be associated to your company…